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Image for Media Economics : Concepts and Issues

Media Economics : Concepts and Issues

Picard, Robert G.

Part of the CommText series

See all formats and editions

This volume is an introduction and guide to the concepts and major research literature in the field of media economics.

It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers.

This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases.

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Product Details

Publisher/Imprint SAGE Publications Inc

ISBN/Ean0803935013 / 9780803935013

FormatHardback

Dewey338.4730223

Published29/12/1989

Country of PubUnited States

Pages136 pages, tables, figures, glossary, bibliography, index

Dimensions138 x 216 mm

ReadershipProfessional & Vocational Learn More

BIC JFD Media studies, KC Economics, KNT Media, information & communication industries