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The languages of business : an international perspective

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This work explores how people in different parts of the world and speaking different languages accomplish business: that is, task-oriented verbal interactions, whether a simple book purchase or a complex bargaining session.

The significance of cultural assumptions underlying the exchanges emerges from the analysis of naturally-occurring dyadic and multi-party interactions.

The languages covered include varieties of English (British, American and Australian) employed in inter-cultural settings (for example, American and Japanese or Australian and Korean/Vietnamese Japanese) and other languages (German, Spanish, Italian, Brazilian Portuguese) as used in intra-cultural situations.

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Product Details
Edinburgh University Press
0748608338 / 9780748608331
Paperback / softback
650.014
09/07/1997
United Kingdom
English
vi, 257p.
24 cm
research & professional Learn More
Published in Scotland.