The power of moments: why certain experiences have extraordinary impact

We all have defining moments in our lives - meaningful experiences that stand out in our memory.

Many of these moments are the result of accident or luck, but, in 'The Power of Moments', internationally bestselling authors Chip and Dan Heath ask: why leave our most meaningful, memorable moments to chance when we can create them?

With illuminating stories ranging from the experiment in which two strangers meet in a room and, 45 minutes later, leave as best friends to the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table, Chip and Dan Heath identify the elements these flash points have in common and show us how to be the author of richer experiences.