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Image for B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade
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B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade

Heinemann, Gerrit
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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce.

Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.

Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

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£69.99
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Product Details
Springer
3658385286 / 9783658385286
eBook (Adobe Pdf)
658.872
11/11/2022
Germany
English
1 pages
Copy: 10%; print: 10%
KJE E-commerce: business aspects, KJS Sales & marketing, KNP Distributive industries
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