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Image for Multi-Channel-Handel: Erfolgsfaktoren und Best Practices
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Multi-Channel-Handel: Erfolgsfaktoren und Best Practices

Heinemann, Gerrit
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Gerrit Heinemann untersucht die Neu-Ausrichtung von Multi-Channel-Systemen mit der vollstandigen Vernetzung und Integration der beiden Absatzkanale zu einem erfolgreichen Gesamtsystem.

Reibungsloses Channel-Hopping der Kunden und Nutzungsmoglichkeiten der elektronischen Kundendaten fur Unternehmen sind einige der Fragestellungen in diesem Zusammenhang.

Der Autor zeigt sieben zentrale Erfolgsfaktoren fur den Multi-Channel-Handel auf und erganzt diese durch internationale Best-Practice-Beispiele echter" Multi-Channel-Retailer.In der 2.

Auflage wurden alle Kapitel berarbeitet und aktualisiert.

Neu hinzugekommen sind die Besonderheiten von AGBs im Multi-Channel-Handel.

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Product Details
Gabler Verlag
383499894X / 9783834998941
eBook (Adobe Pdf)
14/10/2008
Germany
1 pages
Copy: 10%; print: 10%
KNP Distributive industries
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