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Storytelling in Marketing and Brand Communications

Contemporary Consumer Culture Theory

Relationship Marketing in the Digital Age

Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands

Information Asymmetry in Online Advertising

Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour

Inclusive Place Branding : Critical Perspectives on Theory and Practice

Pioneering African-American Women in the Advertising Business : Biographies of MAD Black WOMEN

Sexuality in Marketing and Consumption : Queer Theory, Feminist Research, and Intersectionality

Charity marketing: contemporary issues, research and practice

Relationship marketing in the digital age

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

The Dark Side of Marketing Communications : Critical Marketing Perspectives

Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth

Driving consumer engagement in social media: influencing electronic word of mouth

Building corporate identity, image and reputation in the digital era

Building corporate identity, image and reputation in the digital era

Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate heritage marketing: using the past as a strategic asset

Information asymmetry in online advertising

Brand management in a co-creation perspective: communication as constitutive of brands

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Charity Marketing: Contemporary Issues, Research and Practice

Digital Consumer Behaviour in Europe: Implications of Technology, Media and Culture on Consumer Behavior

Chemoattractant Ligands and Their Receptors

Limits in Perception: Essays in Honour of Maarten A. Bouman

Sustainable Marketing and Customer Value

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