Broadcasting in America : A Survey of Electronic Media (9 ed)

The best-selling text in the field for nearly 40 years, "Broadcasting in America" offers authoritative coverage of electronic media.

While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting.

The text' s multidisciplinary perspective enables students to examine the role of electronic media in economics, law, history, and social sciences.

In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.