Marketing for Sustainability : Towards Transactional Policy-making

This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development.

Each chapter deals with marketing and (mass) communication and, all together, the chapters give an overview of marketing and communication knowledge and strategies directed at influencing sustainable consumption in all parts of the world, not only in the Western world.

Practitioners can use these insights to develop communication strategies and students can learn from the experiences described in this work.

It is divided into five parts: policy development; mass media campign; information processing; behaviour change and social developments; and risks, trends and youth.