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PaperbackSwap.com (1st edition.)

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This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.

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£47.46
Product Details
Pearson Prentice Hall
0133823636 / 9780133823639
eBook (Adobe Pdf)
16/01/2014
United States
English
1 pages
Copy: 10%; print: 10%