Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) (Second edition)

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today’s markets are getting more and more dynamic, and customers are increasingly fickle.

Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services.

In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content—and then create a product for that audience.

Content Inc. walks you through the entire process, showing how toIdentify the intersection of your expertise and your future customer’s needsDetermine how to "tilt" your sweet spot to find a place where little or no competition existsEstablish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)Use social-media and SEO to convert one-time visitors into long-term subscribersGrow your business by expanding into multiple delivery channelsMonetize your product or service for ultimate business successUnderstand how to sell your content asset for millions or build the business into a large enterpriseThis fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.  Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.