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Wiley Pathways E-Business

Belew, Shannon, Elad, Joel, Holden, Greg (Chicago, Illinois), Rich, Jason R., Gulbrandsen, Don(With)

Part of the Wiley Pathways series

See all formats and editions

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality.

Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing.

It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more.

The book then covers how to create a secure Web site that can track customer data.

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£79.01 Save 15.00%
RRP £92.95

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Product Details

Publisher/Imprint John Wiley & Sons Inc

ISBN/Ean0470198575 / 9780470198575

FormatPaperback / softback

Dewey658.872

Published28/04/2008

Country of PubUnited States

Book LanguageEnglish

Pagesxxiii, 449 p. : ill.

Dimensions24 cm

BIC KJE E-commerce: business aspects