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Handbook of Cross-Cultural Marketing

Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process

Globalization and East Asia : Opportunities and Challenges

Marketing Issues in Western Europe : Changes and Developments

International Retailing Plans and Strategies in Asia

Successfully Doing Business/Marketing In Eastern Europe

Ethical Issues in International Marketing

Implementation of Total Quality Management : A Comprehensive Training Program

Global Business : Asia-Pacific Dimensions

Marketing in Central and Eastern Europe

Business Simulations, Games, and Experiential Learning in International Business Education

International Management Leadership : The Primary Competitive Advantage

The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture

Globalization of Business : Practice and Theory

Japan and China : The Meeting of Asia's Economic Giants

Contextual Management : A Global Perspective

Enterprise Restructuring and Foreign Investment in the Transforming East : The Impact of Privatization

Export-Import Theory, Practices, and Procedures

Consumer Behavior in Asia : Issues and Marketing Practice

Internationalization of Companies from Developing Countries

Strategic Networks : The Art of Japanese Interfirm Cooperation

Teaching and Program Variations in International Business

Teaching International Business : Ethics and Corporate Social Responsibility

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Cross-National Consumer Psychographics

Cross-National and Cross-Cultural Issues in Food Marketing

Strategic Management in Central and Eastern Europe

Management Education in the Chinese Setting

Guanxi : Relationship Marketing in a Chinese Context

New Product Development : Successful Innovation in the Marketplace

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