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Image for The Gen Z frequency: how brands tune in and build credibility
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The Gen Z frequency: how brands tune in and build credibility

Baird, Derek E., Witt, Gregg L.
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Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

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Product Details
Kogan Page
0749482494 / 9780749482497
eBook (Adobe Pdf, EPUB)
658.8340842
03/09/2018
England
English
228 pages
Copy: 10%; print: 10%
Description based on CIP data; resource not viewed.
KJS Sales & marketing, KJSA Advertising, KJSM Market research
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