The transitory museum

Throughout modernity there has been a clear divide between art and commerce.

Today, as museums are facing increasing financial pressure and as stores have become inventive locations for the conception of new modes of display, this clear divide has shifted. 10 Corso Como was founded in Milan at that very address in 1991 by fashion editor Carla Sozzani and has since expanded to Seoul, Beijing, Shanghai and New York.

The name 'concept store', which has now spread across our globalised world, was originally coined to describe this new form.

It brings together objects for sale, artworks, books, clothes, accessories, and even souvenirs in a unique location, blending commerce and contemplation, fashion and art.

This philosophical inquiry into a store aims to shed a new light on how categories that have governed our modern social, economic, political and individual lives are being redefined today.