Writing Business : Genres, Media and Discourses

Taking an interdisciplinary approach, this text looks at the different types and functions of written communication in the business context, and considers how technology such as e-mail has affected communication.

It discusses the social, organizational and cultural aspects of e-mail, faxes, direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches. The book also discusses a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organizational communication analysis, social constructionism, genre analysis and survey and experimental methods.