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Image for In-Supplier versus Out-Supplier: Determinanten des Wechselverhaltens industrieller Nachfrager
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In-Supplier versus Out-Supplier: Determinanten des Wechselverhaltens industrieller Nachfrager (2003 edition.)

Luthardt, Sandra
Part of the Business-to-business-marketing series
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Sandra Luthardt untersucht am Beispiel industrieller Märkte, welche Faktoren den Verbleib beim bisherigen Anbieter (In-Supplier) bzw. den Wechsel zu einem neuen Anbieter (Out-Supplier) beeinflussen.

Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher für die Entscheidung über einen Anbieterwechsel vorentscheidend ist.

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Product Details
Deutscher Universitatsverlag
3322816249 / 9783322816245
eBook (Adobe Pdf)
08/03/2013
German
255 pages
Copy: 10%; print: 10%
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