Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication

Social media has helped boost the culture of intoxication, a central aspect of young people's social lives in many Western countries.

Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations - creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways.

This work focuses on how pervasive social networking technologies contribute to drinking cultures.

It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices, and concerns of alcohol related research with young people.