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Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on key account management

Marketing value metrics : a new metrics model to measure marketing effectiveness

The complete marketer : 60 essential concepts for marketing excellence

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world

Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success

Marketing accountability : how to measure marketing effectiveness

Strategic marketing planning : state-of-the-art developments

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