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Marketing strategies : new approaches, new techniques

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world

Marketing Navigation : How to keep your marketing plan on course to implementation success

Malcolm McDonald on marketing planning: understanding marketing plans and strategy

Marketing plans: how to prepare them, how to profit from them.

Key Account Management: The Definitive Guide

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key account plans: the practitioners' guide to profitable planning

Marketing planning for services

100 practical ways to improve customer experience: achieve end-to-end customer engagement in a multi-channel world

Malcolm McDonald on key account management

The complete marketer: 60 essential concepts for marketing excellence

Pocket Guide to Selling Services and Products

Marketing Masterclasses

Marketing planning for services

Introduction to Marketing Plans - DVD (Cambridge Version)

Pocket Guide to Selling Services and Products

MBA marketing

Marketing planning for services

Key customers : delivering value through strategic relationships with key accounts

Marketing planning for services

Pocket Guide to Selling Services and Products

MBA marketing

Marketing strategy in the digital age : exploiting e-commerce in your business

Key Account Management : Building on Supplier and Buyer Perspectives

Improving Marketing Effectiveness in Digital Age

Marketing : a complete guide

Creating Powerful Brands in Consumer, Service and Industrial Markets

An introduction to marketing plans

Creating powerful brands.

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