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Marketing

Berkowitz, Eric N., Hartley, Steven (University of Minnesota, USA), Kerin, Roger A., Rudelius, William (University of St Thomas, USA)

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This edition addresses how interactive marketing can lead to customer value creation richer buyer-seller relationships, and customer privacy issues.

It describes electronic networks to illustrate how each has and will alter marketing exchange relationships.

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Product Details

Publisher/Imprint McGraw-Hill Education

ISBN/Ean007234783X / 9780072347838

FormatMixed media product

Dewey658.8

Published01/08/1999

Country of PubUnited States

Pages700 pages

Dimensions1860 grams

ReadershipProfessional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More

BIC KJS Sales & marketing