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Image for Marketing: Principles and Perspectives

Marketing: Principles and Perspectives

Bearden, William O., Ingram, Thomas N., LaForge, Raymond W.

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Product Details

Publisher/Imprint McGraw-Hill Inc.,US

ISBN/Ean0072322977 / 9780072322972

FormatHardback

Dewey658.8

Published01/11/2000

Country of PubUnited States

Dimensions1270 grams

ReadershipProfessional & Vocational/Tertiary Education (US: College) Learn More

BIC KJS Sales & marketing