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Image for Strategic Marketing Management

Strategic Marketing Management - Tutor Resource Pack

Gilligan, Colin (CIM Senior Examiner, and Planning and Control and Professor of Marketing, Sheffield Business School), Housden, Matthew (Senior Lecturer in International Business, Greenwich Business School), Wilson, R.M.S. (Professor of Management and Accounting, University of Keele)
Part of the CIM Student Texts: Diploma series
See all formats and editions

This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management.

The resource pack is free to lecturers who adopt the textbook.

Contents include 260 OHP masters, case studies, model answers, and key terms.

Read More
Title Unavailable: Out of Print
Product Details
Butterworth-Heinemann Ltd
0750622806 / 9780750622806
Mixed media product
658.802
12/10/1994
United Kingdom
1273 grams
Professional & Vocational Learn More
KJC Business strategy, KJMV7 Sales & marketing management
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