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MM

Iacobucci, Dawn

See all formats and editions

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions.

A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.

Read More

Product Details

Publisher/Imprint South-Western, Division of Thomson Learning

ISBN/Ean0324784430 / 9780324784435

FormatMixed media product

Dewey658.8

Published18/03/2009

Country of PubUnited States

Book LanguageEnglish

Pages268 p.

ReadershipProfessional & Vocational Learn More

NotesIncludes Internet access.

BIC KJMV7 Sales & marketing management