Ultimate Guide to Pinterest for Business: Master the A-to-Z Guide on Using Pinterest in Your Profession Curate Content and Build Boards That Convert Customers to Buyers, Create a Savvy Pinning Strategy to Drive Traffic, Build Your Brand, and Boost Business

With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block.

She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette.

Business owners learn to expand their business and brands success one pin at a time.