Machiavelli, Marketing and Management

This fascinating and cutting edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the contemporary manager today.

By bringing together contributors from authors ranging from Machiavalli's descendants, through prominent 'politicos' and writers on Machiavelli, to some of the leading management thinkers in the UK, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.

Topics covered include: modern management; governance and ethics; post-modernism; marketing; political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.