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Communication politique

Charbonneaux, Juliette, Devars, Thierry, Guigo, Pierre-Emmanuel, Libaert, Thierry, Moreira Cesar, Camila, Pawelski, Lea, Rondot, Camille

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Cet ouvrage offre les cles pour comprendre les principales methodes et tendances de la communication politique.Avec la mediatisation croissante de la politique et l'importance accrue du numerique, les partis, les elus et le gouvernement doivent adapter leur communication en permanence.

En s'appuyant notamment sur des perspectives historiques et semiotiques, Communication politique presente les differentes theories et analyse les strategies de la communication politique, les campagnes electorales, le role des sondages et des medias ainsi que les reactions de l'opinion.

Il s'agit tout autant d'analyser les formes de la communication que d'en saisir les enjeux politiques et symboliques.

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Product Details

Publisher/Imprint PEARSON FRANCE

ISBN/Ean2326001982 / 9782326001985

FormatPaperback

Published28/06/2019

Pages192 pages

BIC KJ Business & management