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Global Strategic Management (2nd ed)

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Strategic Management is at the core of any business.

The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale.

It offers insight into the impact of globalisation on business organisations and how managers could and should react.

The text is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lasserre/

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Product Details
Palgrave Macmillan
0230008364 / 9780230008366
Paperback
30/11/2007
United Kingdom
English
384 p.
25 cm
Professional & Vocational Learn More
Previous ed.: 2003.