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Image for Beyond Hofstede: culture frameworks for global marketing and management
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Beyond Hofstede: culture frameworks for global marketing and management

Nakata, Cheryl(Edited by)
See all formats and editions

Hofstede introduced a culture paradigm that has been widely influential in international business.

However, its relevance in light of culture's increasing complexity due to globalization has been questioned.

Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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£69.60
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Product Details
Palgrave Macmillan
0230240836 / 9780230240834
eBook (Adobe Pdf)
658.049
16/07/2009
England
English
278 pages
Copy: 10%; print: 10%
KJMV7 Sales & marketing management, KJS Sales & marketing, KJVG Multinationals
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