Street Trends : How Today's Alternative Youth Cultures Are Creating Tomorrow's Mainstream

Street Trends offers an engrossing, provocative look at the hidden centers of urban street cultures, identifies important new trends emerging from the streets and predicts how they will impact the culture at large.

For anyone looking for a preview of the Next Big Thing, the insights here are invaluable. The accuracy of the authors predictions has earned them a client base that includes high-profile companies such as Rebok International, Pepsi Co., Levi-Strauss, Burlington industries, Shiseido International, and the National Football League Properties.

Praise for Street Trends

"A good window into the mind-set of todays youth and what they will be doing tomorrow."
-- Paul Fireman, CEO, Rebok International

"Even more admirable than their prescient ability to decipher the notions of todays (and tomorrows) young adults is their rare ability to translate these subtle cues into valuable marketing truths. Capturing these insights into cohesive business strategy is critical to sucess for every company in the next decade, the next century."
-- John Rollins, group publisher, Vibe and Spin Magazines

Required reading for business marketing to todays complex young consumer....Shows marketers not just what the trends actually are, but how to understand them. A true educational source on youth culture."
-- Kathy Barton, vice president of marketing and development , Burlington Industries

"Street Trends is a necessary investment for any company that takes the selling of its product seriously."
-- Stacy Spikes, director of marketing, October Films

"In a world that is changing at an ever more rapid pace, Street Trends confirms that Sputnik is the authority on what is relevant (and appalling) to todays increasingly complex youth."
-- Brett Barakett, Salomon Brothers, Inc.