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Eyecare Business : Marketing and Strategy

Moss, Gary L. (Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA), Shaw-McMinn, Peter G. (Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA)

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"Eyecare Business: Marketing and Strategy" will help you gain a competitive edge in the changing world of eyecare.

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£27.19 Save 15.00%
RRP £31.99

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Product Details

Publisher/Imprint Butterworth-Heinemann Ltd

ISBN/Ean0750672382 / 9780750672382

FormatPaperback / softback

Dewey617.700688

Published08/03/2001

Country of PubUnited Kingdom

Book LanguageEnglish

Pages352p. : ill.

Dimensions23 cm

Readershipresearch & professional Learn More

BIC KJS Sales & marketing, KNDP Pharmaceutical industries, MJQ Ophthalmology