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Image for Luxury Online

Luxury Online : Styles, Systems, Strategies (1st ed. 2010)

Okonkwo, Uche
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.

The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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£54.99
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Product Details
Palgrave Macmillan
1349364177 / 9781349364176
Paperback / softback
658.872
26/02/2010
United Kingdom
360 pages, XXIV, 360 p.
155 x 235 mm
KJE E-commerce: business aspects, KJK International business, KJM Management & management techniques, KJS Sales & marketing, KNPR Retail sector, MBS Medical sociology
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