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Image for Medienoekonomie : Print, Fernsehen und Multimedia

Medienoekonomie : Print, Fernsehen und Multimedia (4. Aufl. 2022)

Beck, Hanno
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Wer wissen will, wie Medien funktionieren, muss ihre OEkonomie verstehen.

Was ist das Besondere an Medien? Welchen oekonomischen Zwangen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internets und den Einsatz von Multimediatechniken andern?

Diese und weitere Fragen werden in dem Buch diskutiert.

Die Inhalte sind praxisnah und lebendig dargestellt, fur die Neuauflage wurden sie aktualisiert.

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Product Details
Springer Gabler
3658365323 / 9783658365325
Paperback / softback
15/10/2022
Germany
321 pages, 45 Illustrations, black and white; XII, 321 S. 45 Abb.
155 x 235 mm, 516 grams
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