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Transitioning Media in a Post COVID World : Digital Transformation, Immersive Technologies, and Consumer Behavior

Einav, Gali(Edited by)
Part of the The Economics of Information, Communication, and Entertainment series
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This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic.

Industries addressed include television, art, gaming, and music.

The book investigates the impact of immersive technologies on various media.

It examines in-depth changing consumer behavior in the digital space.

This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.

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£111.99 Save 20.00%
RRP £139.99
Product Details
3030953327 / 9783030953324
Paperback / softback
302.231
23/04/2023
Switzerland
English
132 pages : illustrations (black and white, and colour)
24 cm