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Myths of Marketing : Banish the Misconceptions and Become a Great Marketer

Myths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business

Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions

Myths of Management : What People Get Wrong About Being the Boss

Myths of Leadership : Banish the Misconceptions and Become a Great Leader

Myths of Work : The Stereotypes and Assumptions Holding Your Organization Back

Myths of Branding : A Brand is Just a Logo, and Other Popular Misconceptions

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