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Etudes et analyse marketing

Alvin C. Burns, Ann Veeck, Ronald F. Bush, Mace, Adapte Par Sandrine

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Clair et synthetique, cet ouvrage permet d'acquerir les connaissances essentielles pour mener a bien une etude marketing.

Il suit les etapes habituelles d'une etude et met l'accent sur des aspects souvent peu traites : la presentation du secteur des etudes, les nouvelles sources de donnees, la redaction d'un rapport, etc.

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Product Details

Publisher/Imprint PEARSON FRANCE

ISBN/Ean2326001923 / 9782326001923

FormatPaperback

Published17/08/2018

Pages482 pages

BIC