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Image for Why People (Don’t) Buy

Why People (Don’t) Buy : The Go and Stop Signals (1st ed. 2015)

Chakravarti, Amitav, Thomas, Manoj
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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£26.39 Save 20.00%
RRP £32.99
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Product Details
Palgrave Macmillan
1349499870 / 9781349499878
Paperback / softback
658.8342
13/04/2016
United Kingdom
223 pages, XV, 223 p.
140 x 216 mm
KJS Sales & marketing, KJSM Market research, KJU Organizational theory & behaviour
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