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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior

Contemporary consumer culture theory

Pioneering African-American women in the advertising business : biographies of MAD black women

Artificial Intelligence for Marketing Management

Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland

The Dynamics of Influencer Marketing : A Multidisciplinary Approach

The dark side of marketing communications : critical marketing perspectives

Driving consumer engagement in social media : influencing electronic word of mouth

Stakeholder involvement in social marketing : challenges and approaches to engagement

Managing the marketplace : reinventing shopping centres in post-war Australia

Relationship marketing in the digital age

Charity marketing : contemporary issues, research and practice

Evaluating social media marketing : social proof and online buyer behaviour

Decoding Coca-Cola : a biography of a global brand

Digital disruption in marketing and communications : a strategic and organizational approach

The psychology of consumer profiling in a digital age

Understanding the higher education market in Africa

New consumer culture in China : the flower market and new everyday consumption

Brand management in a co-creation perspective : communication as constitutive of brands

Internal marketing : theories, perspectives and stakeholders

Luxury and fashion marketing : the global perspective

Marketing and mobile financial services : a global perspective on digital banking consumer behaviour

Information asymmetry in online advertising

Ethnic Marketing : Theory, Practice and Entrepreneurship

Building corporate identity, image and reputation in the digital era

Marketing, rhetoric and control : the magical foundations of marketing theory

Corporate heritage marketing : using the past as a strategic asset

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Branding and positioning in base of the pyramid markets in Africa : innovative approaches

Addiction as consumer choice : exploring the cognitive dimension

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