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MKTG (Fourteenth edition)

Hair, Joe (Louisiana State University), Lamb, Charles (Texas Christian University), McDaniel, Carl (University of Texas, Arlington)

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Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios.

Relevant and timely examples help students better understand and apply marketing principles.

A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

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Product Details

Publisher/Imprint South-Western College Publishing

ISBN/Ean0357929217 / 9780357929216

FormatPaperback / softback

Dewey658.8

Published24/01/2024

Country of PubUnited States

Book LanguageEnglish

Pages496 pages

BIC KJS Sales & marketing