Strategic management: concepts and cases (Fifth edition.)

"leading firms and strategy consulting firms have tools to teach strategists how to actually conduct a "5 Forces" analysis, calculate a scale or experience curve, or conduct a net promoter score analysis.

We wanted to provide those tools. We also wanted to create interactive learning tools that would connect with a new generation of learners.

This meant we needed to provide interactive digital learning experiences such as the "white board" animated videos that we have created to support our textbook.

When students are more engaged, they learn more-and they enjoy it more!

Not surprisingly, this increases student satisfaction with the course and the professor"--.