A Bold Return to Giving a Damn : One Farm, Six Generations, and the Future of Food

Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered - chemicals, antibiotics, steroids, and more.

His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed.

So he bet the farm on forging a different way of doing things.

One that works with nature not against it, and bridges the quickly widening delta between consumers and their food.

Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach 'radical traditional' and it made him the pioneer of regenerative agriculture long before the phrase existed.

At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way.

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