Educating for creativity within higher education: integration of research into media practice

This text provides innovative insights into how creativity can be taught within higher education.

Preparing students for employment in a dynamic set of global creative industries requires those students to not only be resilient and entrepreneurial, but also to be locally focused while being globally aware.

Therefore it is imperative that they acquire a thorough understanding of creative processes and practice as they try to keep pace with worldwide digital trends.

As the creation of media messages is a fundamental aspect of global creative industries, and that numerous concerns practitioners face are based upon a certain understanding of creativity, the authors propose an exploration of what creativity is in terms of research, and then apply it pedagogically.

Drawing on extensive empirical research, the authors pose the thought-provoking question of whether creativity can be taught.