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Marketing: an introduction (Fourth edition.)

Armstrong, Gary, Brennan, Ross, Harker, Michael, Kotler, Philip T.

See all formats and editions

This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts.

It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia.

Read More

Product Details

Publisher/Imprint Pearson Education

ISBN/Ean1292200677 / 9781292200675

FormateBook (Adobe Pdf)

Dewey658.8

Published23/04/2019

Country of PubEngland

Book LanguageEnglish

Pages632 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJS Sales & marketing