The Sales Advantage : How to Get it, Keep it and Sell More Than Ever

For the first time ever the proven techniques perfected by the world-famous Dale Carnegie sales training programme ar now available in book form.

The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view.

Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever.

Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition.

THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage.

The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies.

THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.