Aquaculture Marketing Handbook

Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide.

The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets.

This title presents fundamental principles of marketing and economics from a user-friendly, how-to perspective. "The Aquaculture Marketing Handbook" will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.

It provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing.

In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information.

It is written by authors with vast international aquaculture marketing experience, this handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field.

The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.