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Image for The New Rehabilitation Specialist

The New Rehabilitation Specialist

Jukes, Mark, O'Shea, Kate

Part of the Key management skills in nursing series

See all formats and editions

Written specifically for marketing educational services within the NHS, this text contains many key references, based on experience.

There is an outline of the changes for nurse education in between 1985 and 1995, which have resulted in the emergence of a need for marketing, and the dichotomy between business and caring is illuminated.

The reader is taken through the stages of marketing, and some of the models used include: Ansoff's Matrix, Product Life Cycle, and SWOT analysis.

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Product Details

Publisher/Imprint Quay Books

ISBN/Ean1856420493 / 9781856420495

FormatPaperback

Published31/08/1997

Country of PubUnited Kingdom

Pages150 pages

Dimensions138 x 216 mm

ReadershipProfessional & Vocational Learn More

BIC MMZ Therapy & therapeutics, MQV Rehabilitation