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END OF GLOBALIZATION

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An analysis of globalization and its implications for business.

In practice, the author states, business is not global; it is almost entirely regional.

Similarly, there is little global trade; most trade is inter-regional.

Rugman examines what this means for managers and their chosen strategies.

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Product Details
Random House Business
0712684751 / 9780712684750
Hardback
338.88
31/05/2000
England
English
xv, 237p. : ill.
24 cm
general /research & professional Learn More