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Image for Handbook of Market Segmentation

Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition

Paperback / softback 20 Apr 2004
Publisher Routledge
ISBN: 9780789021571
Dewey: 658.802
£43.19
RRP £47.99
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Image for Segmentation Strategies for Hospitality Managers

Segmentation Strategies for Hospitality Managers : Target Marketing for Competitive Advantage

Paperback / softback 6 Dec 2006
Publisher Routledge
ISBN: 9780789022172
Dewey: 647.940688
£51.29
RRP £56.99
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Image for Marketing the Museum

Marketing the Museum

series Heritage: care-preservation-management
Paperback / softback 26 Dec 1996
Publisher Routledge
ISBN: 9780415152938
Dewey: 069.0688
£35.99
RRP £39.99
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Image for Marketing, the Film Reader

Marketing, the Film Reader

series In focus
Hardback 1 Nov 2006
Publisher Routledge
ISBN: 9780415235198
Dewey: 384.84068
£45.00
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Image for e-Marketing in Sport

e-Marketing in Sport

series Foundations of Sport Management
Paperback / softback 1 Jan 2021
Publisher Routledge
ISBN: 9780415577106
Dewey: 796.0688
£31.99
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Image for Global Account Management

Global Account Management

Hardback 1 Apr 2003
Publisher Routledge
ISBN: 9780415311304
Dewey: 658.848
£70.00
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Image for Marketing the Museum

Marketing the Museum

series Heritage: care-preservation-management
Hardback 26 Dec 1996
Publisher Routledge
ISBN: 9780415103923
Dewey: 069.0688
£114.75
RRP £135.00
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Image for Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics

Hardback 28 May 2004
Publisher Routledge
ISBN: 9780789025340
Dewey: 659.1
£130.50
RRP £145.00
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Image for Marketing Communications for Local Nonprofit Organizations

Marketing Communications for Local Nonprofit Organizations : Targets and Tools

Hardback 17 Apr 2002
Publisher Routledge
ISBN: 9780789017024
Dewey: 658.80014
£85.49
RRP £94.99
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Image for Retail Employment

Retail Employment

Paperback / softback 1 Mar 1996
Publisher Routledge
ISBN: 9780714641775
Dewey: 331.12513811
£32.39
RRP £35.99
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Image for e-Marketing in Sport

e-Marketing in Sport

series Foundations of Sport Management
Hardback 1 Jan 2021
Publisher Routledge
ISBN: 9780415577090
Dewey: 796.0688
£90.00
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Image for Entrepreneurial Marketing

Entrepreneurial Marketing : Unpacked

Hardback 31 Dec 2025
Publisher Routledge
ISBN: 9781472450074
Dewey: 658.8
Out of Print
Image for Handbook of Market Segmentation

Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition

Hardback 30 Apr 2004
Publisher Routledge
ISBN: 9780789021564
Dewey: 658.802
£135.00
RRP £150.00
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Image for Artificial Intelligence and Marketing

Artificial Intelligence and Marketing

Paperback / softback 31 Jan 2019
Publisher Routledge
ISBN: 9781138606197
Dewey: 658.80028563
Out of Print
Image for Brands

Brands : Meaning and Value in Media Culture

Hardback 8 Dec 2005
Publisher Routledge
ISBN: 9780415347150
Dewey: 658.827
£114.75
RRP £135.00
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Image for Machiavelli, Marketing and Management

Machiavelli, Marketing and Management

Hardback 20 Apr 2000
Publisher Routledge
ISBN: 9780415216692
Dewey: 658.4
Out of Print
Image for Marketing and Feminism

Marketing and Feminism : Current issues and research

series Routledge Interpretive Marketing Research
Hardback 27 Jul 2000
Publisher Routledge
ISBN: 9780415219723
Dewey: 658.834082
£157.25
RRP £185.00
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Image for Understanding Business Markets

Understanding Business Markets

series Understanding business
Paperback 16 Nov 2000
Publisher Routledge
ISBN: 9780415238588
Dewey: 330.122

This title has been replaced View Replacement

Image for Integrated Marketing Communication

Integrated Marketing Communication : Advertising and Promotion in a Digital World

Hardback 3 Oct 2017
Publisher Routledge
ISBN: 9781138695436
Dewey: 659.144

This title has been replaced View Replacement

Image for The Pricing and Revenue Management of Services

The Pricing and Revenue Management of Services : A Strategic Approach

series Routledge Advances in Management and Business Studies
Hardback 26 Jul 2007
Publisher Routledge
ISBN: 9780415350778
Dewey: 658.1554
£123.25
RRP £145.00
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Image for Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation

Paperback / softback 9 Apr 2008
Publisher Routledge
ISBN: 9780415405287
Dewey: 659.2
£46.74
RRP £54.99
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Image for Retail Marketing

Retail Marketing

Paperback / softback 1 Mar 1996
Publisher Routledge
ISBN: 9780714641751
Dewey: 658.87
£49.49
RRP £54.99
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Image for Marketing in the International Aerospace Industry

Marketing in the International Aerospace Industry

Hardback 26 Apr 2007
Publisher Routledge
ISBN: 9780754649755
Dewey: 629.10688
£127.50
RRP £150.00
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Image for Romancing the Market

Romancing the Market

series Routledge Interpretive Marketing Research
Paperback / softback 3 Dec 1998
Publisher Routledge
ISBN: 9780415184182
Dewey: 658.8
£58.49
RRP £64.99
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Image for Marketing and Feminism

Marketing and Feminism : Current issues and research

series Routledge Interpretive Marketing Research
Paperback / softback 20 Jul 2000
Publisher Routledge
ISBN: 9780415219730
Dewey: 658.834082
£53.09
RRP £58.99
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Image for Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics

Paperback / softback 18 May 2004
Publisher Routledge
ISBN: 9780789025357
Dewey: 659.1
£48.59
RRP £53.99
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Image for Political Marketing

Political Marketing

Hardback 2 Jul 2009
Publisher Routledge
ISBN: 9780415431286
Dewey: 324.73

This title has been replaced View Replacement

Image for Retail Structure

Retail Structure

Paperback / softback 1 Mar 1996
Publisher Routledge
ISBN: 9780714641768
Dewey: 381.1
£53.09
RRP £58.99
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Image for Social Media Communication

Social Media Communication : Concepts, Practices, Data, Law and Ethics

Hardback 8 Aug 2014
Publisher Routledge
ISBN: 9781138776449
Dewey: 302.231

This title has been replaced View Replacement

Image for Marketing, the Film Reader

Marketing, the Film Reader

series In focus
Paperback 1 Nov 2006
Publisher Routledge
ISBN: 9780415235204
Dewey: 384.84068
Out of Print
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