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Corpus Linguistics and the Analysis of Sociolinguistic Change : Language Variety and Ideology in Advertising

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Advertising Media Planning : A Brand Management Approach

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Advertising and Violence : Concepts and Perspectives

Advertising : Its Business, Culture and Careers

Creativity and Advertising : Affect, Events and Process

Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach

The Routledge Companion to Advertising and Promotional Culture

Global Advertising Practice in a Borderless World

Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media

Social and Environmental Issues in Advertising

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