Television and radio announcing (Twelfth Edition.)

The digital revolution has significantly changed broadcast technology. The 12^th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12^th edition addresses the realities of students who live in this new era.

This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more.

Learning Goals:

Upon completing this book, readers will be able to:

• Develop essential announcing skills
• Understand new trends in the field