Doing Ads : Approaches for the 21st Century

Extend pupils' media literacy skills through historic and state-of-the-art ads and campaigns Develop speaking and listening, independent thinking and functional literacy skills through engaging simulations, role-play and hands-on production work Debate the ethics and regulation of controversial, shocking or misleading advertising Write briefs and evaluations, plan campaign strategies, and create advertising texts across different media platforms Discuss the big issues - health, life-style, commercialism, online safety and more Discover the language, appeals and impact of charity and cause-related advertising Explore changes in the advertising industry in comic-strip format Investigate the relationship between advertising, social and cultural contexts, and technology Doing Ads on DVD Case studies on the language of branding: IKEA, Coke and Levi's Powerful cause-related and public information campaigns, from NSPCC to Make Poverty History The development of Lucozade from 1960s to today, and the challenges of web-based advertising A comic-strip guide to how an ad is made Interviews with an advertising director and a regulator Galleries of print advertising and student artwork